About

What is Why Care?

Why Care? is an international campaign initiated by a group of students to spark a global conversation about hunger. They began by asking themselves and their peers, “Why should we care about hunger?” This question challenged them to come up with a viable, yet personal, reason to care and to become invested in finding solutions to this global challenge. It might seem like a small act, but solving hunger begins with people like you and me coming together to say: we care.

How it all began:

In the spring of 2012 four eager students, who were taking the Hunger Studies capstone class at Auburn University, were trying to come up with a project that would be their focus for the semester. All four students knew they were passionate about ending hunger, but had never really asked themselves why. It can be hard to pinpoint the one compelling and fundamental reason that we care about hunger. But, when you uncover that one reason you are then empowered to make a difference.

And so the Why Care? Campaign was born. The students realized that by asking the question, “Why do you care about hunger?” to fellow students, friends, and community members they could help others discover their passion for helping others.

The students began collecting photos, but soon realized this simple idea could be turned into an even larger movement. The semester soon came to a close, but the students continued working. Throughout the summer they further developed campaign and partnered with Universities Fighting World Hunger to help spread the message. From there, the campaign caught the eye of the UN Food and Agriculture Organization (FAO) and the UN World Food Programme (WFP). Through this partnership the goal of creating a movement and inspiring a generation is being realized and will culminate around World Food Day on October 16.

Goals:

The goal of the campaign is to collect 10,000 photos.